The Dolomiti Pure Nature Project, promoted by OGD Dolomiti, aims to promote the mountainous area of the Province of Belluno. Led by C.A.TA. and supported by 20 participating organizations, the project focuses on hospitality and sustainability, in line with the Veneto Strategic Tourism Plan.

Tourism offers

1. Bike/Natura/Trekking – Green&ActiveSpring, summer, and fall tourist experiences centered on active vacations and getting close to nature. Available throughout the Province of Belluno.
2. Sky/Hikes: Winter activities such as skiing, ice skating, snowshoeing, and more. It also includes wellness offers.
3. Colture&Gourmet: Available year-round, it offers food and wine experiences, cultural and artisan tours, local events, and tastings.

Added Value

Dolomiti Pure Nature products offer dynamic, self-guided packages, ensuring seasonal variety and the opportunity to explore a region of great natural beauty with low tourist density.

Markets and target

Main markets: Germany, Belgium, the Netherlands, the UK, Ireland, Scandinavia, Austria, France, Slovenia, Spain, and Eastern European countries (Romania, the Czech Republic, Hungary). The target audience includes eco-conscious and sports-oriented travelers, millennials, young families, and small groups.